Graphic designers are responsible for the look and feel of a company or organization’s marketing materials, websites, logos, and more.
Graphic designers are responsible for the look and feel of a company or organization’s marketing materials, websites, logos, and more. They serve as an integral part of any team that is responsible for designing marketing materials. Graphic designers should have a strong understanding of color theory and typography in order to be effective at their job. They need to understand how to visually communicate ideas through imagery and text. Graphic designers also need to have an understanding of branding in order to represent a company or organization with integrity.